Established in the fall of 2009, brandnü is Beijing’s first charity-focused store that carries exclusively ethically sourced and eco-friendly goods made by rural women from different NGOs and social enterprises projects. The majority of brandnü artisans are female, disabled or unemployed and the network is partnered with “Rural Women,” a local development organization.
In July 2010, brandnü organized and hosted the “First Beijing’s Ethical Trade Fair,” which will bring together over one dozen artisan groups, NGO representatives, and entrepreneurs to promote fair and ethical trade in China. The event is supported by China’s most prominent womens’ rights advocate, Wu Qing. Over the past year, brandnü has led a variety of charity projects including building two rural libraries in partnership with Dulwich British School, and hosting an exhibition of works by artists from the Beijing Huiling Community for people with learning disabilities.
Covered extensively in local media and supported by Beijing’s emerging and established artists, brandnü is recognized for its work connecting the energy of young urban designers with the age-old traditions of Chinese craftsmanship. A broad network of design and fashion professionals have supported brandnü projects and plan to contribute to future collaborations that build new resources for China’s female rural artisans.
In the Fall of 2010, brandnü will launch its first branded product in partnership with Femmes du Ningxia and Fashion designers Na Zhang. This product launch will build the foundation for a line of high-end, ethically produced handicraft and clothing products that will fuse China’s rural history and urban energy into globally relevant goods.
This is a demo store for testing purposes — no orders shall be fulfilled.